Going Global in 2016 was an afternoon of educational seminars exploring how brands can simply and successfully expand into global markets through digital marketing

The agenda provided expert market introductions covering the nuances and tools available to brands looking to reach audiences in China, Korea, Japan, Russia, the Middle East and Europe.


Going Global in 2016

This Whitepaper debunks popular internationalization myths and offers a framework for market selection, testing and growing internationally.


12.00 - 13.00
Registration & Complimentary Lunch
13.00 - 13.30
Forward3D's Approach to International Growth
13.30 - 14.00
Going Global in the Digital Age
The pathway to success in Europe and the UK
14.00 - 14.30
Russia & the Middle East
Case Study of one of the Leading Online Fashion Retailers: Leveraging brand engagement and growing traffic & revenue
14.30 - 15.00
Successful Search in China, Hong Kong & Taiwan
15.00 - 15.15
Q&A Session
15.15 - 15.30
15.30 - 16.00
South Korea
16.00 - 16.30
Autodesk Case Study: Cross-Channel Expansion in Japan
16.30 - 17.00
Performance Linguistics
The Value of High Performing Content for PPC, SEO & Websites
17.00 onwards
Drinks Reception & Networking

Speakers Confirmed

Martin McNulty CEO - Forward3D

With over 15 years experience in international online marketing, Martin has worked with some of the world's most innovative businesses across a range of sectors. From marketing to leadership Martin has managed some of the world's most established global brands including Netflix and Skype, spearheading international campaigns in over 25 markets.

Ken Seligman Sales Director, US - Forward3D

Ken Seligman joined Forward3D in 2015 to pursue, align with and guide new partners for the agency's growing service offerings. Ken is primarily responsible for ensuring that agency offerings are understood by those in need of US services and that the process of engaging on those services is as complete / seamless as possible.

A 15+ year veteran of the digital marketing space, Ken was the first hire made by atmosphereBBDO and ultimately grew to head up the Business Development group at Morpheus Media from 2009 - 2014.

Hannes Ben EVP International - Forward3D

EVP International at Forward, Hannes is the founder of Locaria, the full service international digital marketing agency affiliated to the Forward Group.

Hannes also drives the integration of localisation technology tailored to the requirements of set-up, as well as building strategies for multilingual campaigns across all global search engines. This includes the development of Locaria's processes for multilingual keyword research, which ensure consistency and relevancy between website and online content.

Hannes has worked for Forward for over 6 years and has knowledge of over 12 languages.

Lindsay Hong Head of Locaria

Lindsay joined Forward3D in 2014. She is skilled in Operating Model Design, Growth Strategy and Emerging Markets.

Prior to working for the agency, Lindsay worked for The Net-A-Porter Group, Capgemini Consulting and Taiwan Asia Strategy Consulting amongst others. She specialises in Luxury, Fashion and Ecommerce but also has experience in Finance and the Public sector.

Lindsay manages the operations of Locaria, the full service international digital marketing agency affiliated to the Forward Group. In addition, she oversees the Localisation and Multilingual SEO teams which support clients to develop new markets or enhance existing ones by increasing the linguistic quality and local relevancy of their content.

Lisa Green Head of Industry, Fashion - Google

Lisa Green is currently Google's Head of Industry for the Fashion & Luxury Goods sector. Over the past four years, Lisa and her team have been at the forefront of bringing together fashion and technology, pioneering partnerships with major fashion brands, including Burberry, Ralph Lauren, CHANEL and Tory Burch.

Joining Google in 2005, Lisa has held a variety of positions, always with a focus on global brand building. She was a founding member of Google's Agency Development Team, launched the Campaigns & Elections Team, and has been the recipient of numerous awards.

Prior to joining Google, Lisa spent 2 years at National Journal Group, working with large advertisers that targeted beltway insiders and Members of Congress. Lisa received her Bachelor of Arts in Spanish and History from Middlebury College. She is fluent in Spanish and serves on the board of Five Under Forty, an organization dedicated to improving the lives of young women diagnosed with breast cancer.

Lisa currently lives in New York City with her husband and their two children.

Ana Rocha International Marketing Consultant - Google

Ana is an experienced consultant and digital strategist, with professional and academic experience on the internationalization of large, small and medium businesses.

Originally Portuguese, Ana started her international career as an Export Assistant at the Portuguese Embassy in Ireland. Ana holds a B.A. of International Relations and a Masters of International Business, having written her thesis on the internationalization of a Portuguese footwear brand. Ana speaks four languages and has been with Google for 3 years.

Felipa Monteiro Senior Digital Marketing Manager - Mulberry

With 10 years' experience in Digital Marketing, Felipa heads up the global digital marketing strategy at British Luxury brand, Mulberry. This includes PPC, Display, SEO, Social Media, Email, CRM and Affiliate marketing.

With a focus on Asian markets such as South Korea, Felipa has appointed Forward3D as a key partner to support Mulberry's expansion into this territory, with the ambition of raising awareness of the brand and its products. Felipa will share some of the immediate successes from this ongoing partnership.

Special Guest International Marketing & Business Development

We'll have the pleasure of welcoming a special guest speaker with experience in fashion and luxury goods who currently works with Forward3D as a client. Our guest is an innovative and strategic thinker with over 8 years experience in successfully marketing and developing new international business.

Rezaul Haque Global Media Strategy Manager - Autodesk

Rezaul has over a decade's worth of experience in Internet Marketing. This includes leading teams and strategies for managing pay per click advertising, search engine optimization and interactive media planning across multiple markets, search engines and buying formats.

As Senior Manager Global Media Strategy at Autodesk, he has worked with Forward3D on a multi-channel digital strategy to increase performance in Japan. Rezaul will share his experience of utilising the most relevant channels and products for this highly competitive market.

Alvin Shimoju Senior APAC Analyst - Forward3D

Alvin has over five years' experience in internet marketing, specializing in the APAC region. Starting his career in Paid Search for a New York based agency, he continued working in the industry after moving to Shanghai where he managed the Japanese market and a global B2B project for an in-house e-commerce company.

Alvin subsequently led the PPC and Social Media strategy for Global Business Service at IBM China. As Senior APAC Analyst at Forward3D, Alvin works closely with the APAC regional teams to create cross-market and multi-channel digital strategies that best serve his clients' needs.